Luma Journal

( Overview )

For Luma Journal, we focused on building an emotionally intelligent user experience — one that supports daily reflection and builds healthy digital habits. With a soft color palette, breathing-friendly UI spacing, and comforting microinteractions, Luma doesn’t just guide users — it gently accompanies them on a journey of inner clarity.

UI/UX Design

( Year )

2023

( Client )

Luma Co.

Download on AppStoreDownload on AppStore

IndustriesWellness & Lifestyle

Scope of WorkUX Research, Wireframing, UI Design, Motion Prototyping

DeliverablesHigh-fidelity screens, component-based design system, microanimation library

Tools UsedFigma, FigJam, Lottie, After Effects

Project Duration4 Weeks

StatusCompleted

( Project Goals ) This project is a result of a strategic collaboration focused on transforming a business challenge into a digital opportunity.

We partnered closely with the client to define the core objectives, shape a meaningful experience, and build a solution that delivers measurable results. From concept to launch, the process was guided by clarity, craftsmanship, and a shared vision for excellence.

( Project Scope )

We worked as a remote extension of the client’s team—maintaining transparent communication and iterative feedback loops using milestone reviews and design sprints. This allowed seamless alignment throughout every stage.

Strengthen brand positioning and digital identity
Improve user engagement and conversion performance
Build a scalable and future-proof digital experience
Deliver a seamless user journey across all touchpoints
Enhance credibility and trust through design and functionality

( Challenges )

Every project comes with unique challenges. During this journey, we focused on solving:

( 001 )
Complex user flows and unclear product communication
( 002 )
Outdated brand perception and inconsistent design systems
( 003 )
Limited scalability for future growth
( 004 )
Performance and loading speed limitations
( 005 )
Lack of a clear storytelling framework

(Results )

The collaboration delivered a measurable and long-lasting impact.

1.
Improved user experience and task completion rate
2.
Higher conversion and engagement metrics
3.
Stronger brand perception across digital channels
4.
Significant growth in organic traffic
5.
Reduced bounce rate and increased session duration
6.
Enhanced performance and loading speed

( Client Voice )

“Working with this team was a turning point for our digital presence. The process was collaborative, strategic, and deeply focused on results. They delivered not just a product—but a long-term foundation for growth.”